Website and Digital Strategy

Our Web and Digital Strategy team is responsible for shaping and executing a comprehensive approach to maximize the university's online presence and digital capabilities. We combine strategic thinking, technical expertise and design to promote our online digital assets and increase engagement.  

We develop and continuously improve the long-term digital strategy to support the university's strategic goals. This strategy encompasses website development, analytics, social media, content creation, marketing, SEO and more. 

Additionally, the team designs website improvements, information architecture, usability testing and accessibility to enhance the user experience of and other digital properties. We collaborate frequently with marketing, content and academic units to ensure that digital strategies align with overall university objectives and reputation initiatives.

Services, Areas of Expertise and Products

  • Accessibility

  • Search Engine Optimization

  • Content Optimization

  • Website Analytics

  • Digital Design

  • User Experience (UX)

  • Contentful Access and Training

  • Image Curation

The Digital Team in University Relations also serves as administrators and product managers for the following:

  • Google Analytics

  • Google Search Console

  • Google Tag Manager

  • Big Query

  • Crazy Egg

  • Contentful

  • Shorthand

  • Site Improve


  • Media Valet

Stevens seal on gateway entrance to campus

Connect with the Digital Team

Need help? Ready to start a project? Submit a request by clicking one of the links below to get started.