The Web and Digital Strategy team is responsible for shaping and executing a comprehensive approach to maximize the university's online presence and digital capabilities. This team combines strategic thinking, technical expertise and design to promote our online digital assets and increase engagement.
The team develops and continuously improves the long-term digital strategy to support the university's strategic goals. This strategy encompasses website development, analytics, social media, content creation, marketing, SEO, and more.
Additionally, the team designs website improvements, information architecture, usability testing and accessibility to enhance the user experience of Stevens.edu and other digital properties. We collaborate frequently with marketing, content and academic units to ensure that digital strategies align with overall university objectives and reputation initiatives
Services, Areas of Expertise and Products
Search Engine Optimization
User Experience (UX)
Contentful Access and Training
The Digital Team in University Relations also serves as administrators and product managers for the following:
Google Search Console
Google Tag Manager