Marketing at SSB

Marketing Innovation & Analytics Minor

The Marketing Innovation & Analytics minor provides students with essential skills in data-driven marketing and customer engagement that are increasingly valuable across all industries.

This program combines creative marketing principles with advanced analytical techniques, teaching students how to leverage big data, social media and digital platforms to understand consumer behavior and craft targeted campaigns. Students learn to interpret customer data, design compelling messaging strategies and measure campaign effectiveness using contemporary marketing technologies and analytics tools. The minor emphasizes both the creative and quantitative aspects of modern marketing, from content creation and brand strategy to performance measurement and optimization. Whether pursuing engineering, computer science, business or other fields, students gain practical expertise in understanding markets, communicating value propositions and using data to drive strategic decisions that enhance their ability to promote ideas, products and services in their chosen career paths. 

Choose 6 electives from the following courses:

  • MKT 350 - Marketing

  • MKT 403 - Marketing Strategy in a Digital World

  • MKT 404 - Marketing, Society, and Sustainability

  • MKT 417 - Market Analytics & Research

  • MKT 435 - Social Media and Network Analysis

  • MKT 445 - Virtual and Physical Consumer Behavior

  • BT 465 - Integrated Marketing and Communication

  • MKT 405 - Sports Marketing

See Courses in Academic Catalog