Marketing at SSB

Marketing Innovation & Analytics Minor

Choose 6 electives from the following courses:

  • BT 350 Introduction to Marketing

  • BT 403 Marketing Strategy in a Digital World

  • BT 404 Marketing, Society and Sustainability

  • BT 417 Marketing Analytics and Research

  • BT 435 Social Media and Network Analysis

  • BT 445 Virtual and Physical Consumer Behavior

  • BT 465 Integrated Marketing Communications