Jinwoo Kim (jkim11)

Jinwoo Kim

Assistant Professor

School of Business

Education

  • PhD (2023) Carnegie Mellon University (Marketing)
  • MS (2020) Carnegie Mellon University (Marketing)
  • MS (2017) Seoul National University (Marketing)
  • BA (2015) Seoul National University (Psychology)

Research

Consumption Utility
Hedonic Decline / Satiation / Hedonic Adaptation

Institutional Service

  • Faculty Ambassador Member
  • Course Coordinator Chair

Selected Publications

Galak, Jeff, Jinwoo Kim, and Joe Redden (2022). "Identifying the Temporal Profiles of Hedonic Decline," Organizational Behavior and Human Decision Processes, 169, 104128.

Courses

BT 350 Marketing