
Education
- PhD (2024) New York University (Marketing)
- MA (2017) Columbia University (Quantitative Methods in Social Sciences)
- BS (2015) Ulsan National Institute of Science and Technology (Human Factors Engineering)
Research
Quantitative Marketing
Online/Mobile Consumer Behavior
Healthcare
Online/Mobile Consumer Behavior
Healthcare
Selected Publications
Journal Article
- An, E. (2024). Online Advertising as Passive Search. No. Management Science (2 ed., vol. 71, pp. 1050-1073). Catonsville, MD: INFORMS (Institute for Operations Research and the Management Sciences).
https://pubsonline.informs.org/doi/10.1287/mnsc.2022.02154.
Courses
BIA672 Marketing Analytics