Eunkyung An (ean2)

Eunkyung An

Assistant Professor

School of Business

Education

  • PhD (2024) New York University (Marketing)
  • MA (2017) Columbia University (Quantitative Methods in Social Sciences)
  • BS (2015) Ulsan National Institute of Science and Technology (Human Factors Engineering)

Research

Quantitative Marketing
Online/Mobile Consumer Behavior
Healthcare

Selected Publications

Journal Article

  1. An, E. (2024). Online Advertising as Passive Search. No. Management Science (2 ed., vol. 71, pp. 1050-1073). Catonsville, MD: INFORMS (Institute for Operations Research and the Management Sciences).
    https://pubsonline.informs.org/doi/10.1287/mnsc.2022.02154.

Courses

BIA672 Marketing Analytics