The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience. Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing.
The core Marketing classes emphasize the evolving methods by which professionals can use technology to improve customer engagement.
BT 214 Market Analytics & Research
BT 403 Marketing Strategy in a Digital World
BT 435 Social Media and Network Analysis
BT 445 Virtual and Physical Consumer Behavior
BT 465 Integrated Marketing Communications
BT 466 Data Analytics
The practice core at Stevens is where you’ll apply the skills you’ve learned in real business simulations, culminating in the Stevens Innovation Expo. For your expo project, you'll work in teams to either pursue a startup business concept of your creation, or work with executives at a New York-area business on a real-world consulting project. It’s one of the strongest examples of learning by doing — a value emphasized by Stevens and the School of Business — and provides instant credibility for your résumé.
BT 301 Strategy
BT 372 Entrepreneurship
BT 411 Senior Design I
BT 401 Capital Structure and Strategy Audit
BT 412 Senior Design II
In addition to your core of major-specific courses, you'll complete a suite of courses to provide you with an understanding and appreciation for the business fundamentals, including entrepreneurship, operations, business law, information systems, international business, accounting, finance, marketing and management. These courses will help you develop critical thinking and presentation skills, and encourage you to apply your learning to solve complex business problems.
BT 244 Microeconomics
MIS 201 Fundamentals of Information Systems with Excel Lab
BT 100 Principles of Management
BT 200 Financial Accounting
BT 243 Macroeconomics
BT 215 Managerial Accounting
BT 321 Corporate Finance
BT 350 Marketing
BT 360 International Business
BT 330 Social Psychology & Organizational Behavior
EM 450 Logistics and Supply Chain Management
BT 413 Business Law
Two information systems courses
Two technology courses
The arts and sciences core is a distinguishing feature of a Stevens education, and will help you hone talents such as written and oral communication and teamwork, while gaining a broader perspective on the world around you through courses in literature, political science, history and the social sciences.
CAL 103 Freshman Writing
MA 117 Calculus I
PEP 123 Physics for B&T I
CAL 105 CAL Colloquium
MA 119 Multivariable Calculus & Finite Math
PEP 124 Physics for B&T II, or CH 115 Chemistry I, or CH 281 Biology I
CS 105 Intro to Scientific Computing, or CS 115 Intro to Computer Science
BT 221 Statistics
BT 223 Applied Models and Simulation
Two humanities courses