The Sports Business minor provides students with specialized knowledge of the rapidly growing sports industry, teaching business fundamentals such as analytics and marketing through the lens of sports.
This comprehensive program covers the unique economic, financial and operational aspects of amateur, collegiate and professional sports organizations, from team management and player valuation to fan engagement and revenue generation. Students learn to apply data analytics, financial analysis and strategic thinking to real-world challenges in sports business and prepares students to understand how technology and data are transforming the sports industry. Whether pursuing business, engineering analytics, or other fields, students gain valuable expertise in a dynamic field that increasingly values professionals who can combine passion for sports with strong analytical and business acumen.
Required:
ACC 200 - Principles of Financial Accounting
MKT 405 - Sports Marketing
ECON 305 - Sports Economics
MGT 550 - Sports Business and Management
MIS 450 - Sports Analytics
Choose 1 of the following courses:
MGT 301 - Strategy
MGT 353 - Project Management