FAQs - Marketing Innovation & Analytics Undergraduate Major
Frequently Asked Questions (FAQs)
Can you describe the Marketing Innovation & Analytics major in one sentence?
The Marketing Innovation & Analytics undergraduate major combines the creative side of marketing with data analytics and technology, teaching students how to understand consumers, develop effective campaigns and measure their impact.
What type of coursework is incorporated into the Marketing Innovation & Analytics program?
Marketing Innovation & Analytics students study marketing strategy, market analytics and research, consumer behavior, social media and network analysis, digital marketing, integrated marketing communications and data analytics, in addition to the broader business curriculum.
Students learn to use customer and market data to understand consumer behavior, target audiences and continuously evaluate and improve marketing strategies.
Are there student organizations Marketing Innovation & Analytics students can get involved in?
The Fashion Association of Marketing and Entrepreneurship (FAME) is particularly relevant for Marketing Innovation & Analytics students. Students can also participate in Stevens Women in Business, Stevens Consulting Club, Phi Beta Lambda and entrepreneurship-focused organizations.
How can I finish my bachelor’s degree in three years and use the fourth year to earn a master’s degree?
Stevens has developed a three-year bachelor’s degree plan for eligible students who enter with 24 or more college credits earned through AP and dual-enrollment coursework in high school.
With careful academic planning and by applying eligible incoming credits toward degree requirements, students may be able to complete their undergraduate degree in three years and use their fourth year to pursue a master’s degree, creating the opportunity to earn both a bachelor’s and master’s degree in just four years.
What are the outcomes of Marketing Innovation & Analytics graduates?
92% of Marketing Innovation & Analytics graduates achieved their desired outcome within six months of graduation, with an average starting salary of $84,100 for the Class of 2025.
Graduates are prepared for careers including Marketing Analyst, Digital Marketing Analyst, Market Research Analyst, Brand Analyst, Social Media Analyst, Product Marketing Associate and Marketing Strategy Consultant.
Where are Marketing Innovation & Analytics graduates employed?
Virtually every industry needs professionals who understand both customers and data. Marketing Innovation & Analytics graduates can pursue careers with technology companies, financial institutions, consumer brands, advertising and media agencies, consulting firms, startups and Fortune 500 companies.
Examples of employers include Verizon, DreamWorks, WSP, VideoAmp and Kepler.