Marketing Innovation & Analytics Major
Technology has completely changed the ways in which products and services are sold today.
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience. Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing.