Marketing Analytics Graduate Certificate

Marketing Analytics Certificate

Program Details




School of Business Graduate Program


On Campus & Online


Office of Graduate Admissions1-888.511.1306[email protected]
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Big data’s ability to understand customer needs is changing the way products and services are being marketed. The Marketing Analytics concentration provides you with an understanding of the tools and techniques that can help you interpret customer review and capitalize on social media interactions to create, plan and support effective marketing campaigns in any business.

If desired, the above courses can be applied toward a full graduate degree from the School of Business, such as the master's in Business Intelligence & Analytics or the MBA.