Online Business Intelligence & Analytics Master's Program
The M.S. in Business Intelligence & Analytics at Stevens will help you to leverage emerging business analytics tools like AI, deep learning and predictive analytics to solve business problems with insightful, evidence-based solutions. As a business intelligence & analytics student, you will hone the skills you need to:
Understand the basic methods underlying multivariate analysis using R.
Use mathematical models to analyze risk phenomena and implement risk-aware solutions.
Apply mathematical optimization models to improve processes.
Design and manage data warehouse and business intelligence systems.
Develop supply chain analytical skills to solve real-life problems.
The M.S. in Business Intelligence & Analytics program trains students to understand both the business implications of big data and the technology that makes that data useful. In doing so, it leans heavily on the high-tech infrastructure at Stevens, which gives students direct exposure to the kind of challenges they will engage in the workplace.
Many managerial decisions - regardless of their functional orientation - are increasingly based on analysis using quantitative models from the discipline of management science. Management science tools, techniques and concepts (e.g., data, models, and software programs) have dramatically changed the way businesses operate in manufacturing, service operations, marketing, transportation, and finance. Business Analytics explores data-driven methods that are used to analyze and solve complex business problems. Students will acquire analytical skills in building, applying and evaluating various models with hands-on computer applications. Topics include descriptive statistics, time-series analysis, regression models, decision analysis, Monte Carlo simulation, and optimization models.
This course focuses on the design and management of data warehouse (DW) and business intelligence (BI) systems. The course is organized around the following general themes: Knowledge Discovery in Databases, Planning and Business Requirements, Architecture, Data Design, Implementation, Business Intelligence, Deployment, Maintenance and Growth, and Emerging Issues. Practical examples and case studies are presented throughout the course. This course also includes hands-on application in various software packages.
This course covers basic concepts in optimization and heuristic search with an emphasis on process improvement and optimization. This course emphasizes the application of mathematical optimization models over the underlying mathematics of their algorithms. While the skills developed in this course can be applied to a very broad range of business problems, the practice examples and student exercises will focus on the following areas: healthcare, logistics and supply chain optimization, capital budgeting, asset management, portfolio analysis. Most of the student exercises will involve the use of Microsoft Excel’s "Solver" add-on package for mathematical optimization.
This course introduces basic methods underlying multivariate analysis through computer applications using R, which is used by many data scientists and is an attractive environment for learning multivariate analysis. Students will master multivariate analysis techniques, including principal components analysis, factor analysis, structural equation modeling, multidimensional scaling, correspondence analysis, cluster analysis, multivariate analysis of variance, discriminant function analysis, logistic regression, as well as other methods used for dimension reduction, pattern recognition, classification, and forecasting. Students will build expertise in applying these techniques to real data through class exercises and a project, and learn how to visualize data and present results. This proficiency will enable students to become sophisticated data analysts, and to help make more informed design, marketing, and business decisions.
This course will focus on Data Mining & Knowledge Discovery Algorithms and their applications in solving real world business and operation problems. We concentrate on demonstrating how discovering the hidden knowledge in corporate databases will help managers to make near-real time intelligent business and operation decisions. The course will begin with an introduction to Data Mining and Knowledge Discovery in Databases. Methodological and practical aspects of knowledge discovery algorithms including: Data Preprocessing, k-Nearest Neighborhood algorithm, Machine Learning and Decision Trees, Artificial Neural Networks, Clustering, and Algorithm Evaluation Techniques will be covered. Practical examples and case studies will be present throughout the course.
This course introduces concepts and theories of social networks as well as techniques to conduct marketing research from a network perspective. Network concepts covered include graph-theoretic fundamentals, centrality, cohesion, affiliations, equivalence, and roles. Network theories covered include embeddedness, social capital, homophily, and models of network growth. Design issues will also be covered, including data sampling and hypothesis testing. Another focus of this course is on marketing applications of social network analysis, in particular the use of knowledge about network properties and behavior, such as hubs and paths, the robustness of the network, and information cascades, to better broadcast products and search targets. Application areas include customer profiling, community detection, targeting, sentiment analysis, and development of recommendation systems. Knowledge and skills learned in these required courses (e.g., R, python, machine learning) are applied to social network analysis.
This course uses advanced technologies, such as IBM’s Blue Mix and Google’s TensorFlow, as building blocks, allowing student teams to exercise their ingenuity to develop applications that use AI and machine learning in entirely new business application areas. The products of cognitive computing are beginning to appear in the marketplace, while so-called “deep-learning” AI applications are finding their way into healthcare, energy management, security, marketing and financial services.
The field of Big Data is emerging as one of the transformative business processes of recent times. It utilizes classic techniques from business intelligence & analysis (BI&A), along with a new tools and processes to deal with the volume, velocity, and variety associate with big data. As they enter the workforce, a significant percentage of BIA students will be directly involved with big data as technologists, managers, or users. This course will build on their understanding of the basic concepts of BI&A to provide them with the background to succeed in the evolving data-centric world, not only from the point of view of the technologies required, but also in terms of management, governance, and organization. Students taking the course will be expected to have some background in areas such as multivariate statistics, data mining, data management, and programming.
In this course, students will learn about marketing analytics techniques such as segmentation, positioning, and forecasting, which form the cornerstone of marketing strategy in the industry. Students will work on cases and data from real companies, analyze the data, and learn to present their conclusions and make strategic recommendations.
Supply chain analytics is one of the fastest growing business intelligence application areas. Important element in Supply Chain Management is to have timely access to trends and metrics across key performance indicators, while recent advances in information and communication technologies have contributed to the rapid increase of data-driven decision making. The topics covered will be divided into strategic and supply chain design and operations, including -among others- supplier analytics, capacity planning, demand-supply matching, sales and operations planning, location analysis and network management, inventory management and sourcing. The primary goal of the course is to familiarize the students with tactical and strategic issues surrounding the design and operation of supply chains, to develop supply chain analytical skills for solving real life problems, and to teach students a wide range of methods and tools -in the areas of predictive, descriptive and prescriptive analytics- to efficiently manage demand and supply networks.
Artificial Intelligence (AI) is an interdisciplinary field that draws on insights from computer science, engineering, mathematics, statistics, linguistics, psychology, and neuroscience to design agents that can perceive the environment and act upon it. This course surveys applications of artificial intelligence to business and technology in the digital era, including autonomous transportation, fraud detection, machine translation, meeting scheduling, and face recognition. In each application area, the course focuses on issues related to management of AI projects, including fairness, accountability, transparency, ethics, and the law.
Business intelligence and analytics is key to enabling successful competition in today's world of "big data". This course focuses on helping students to not only understand how best to leverage business intelligence and analytics to become more effective decision makers, making smarter decisions and generating better results for their organizations. Students have an opportunity to apply the concepts, principles, methods associated with four areas of analytics (texts, descriptive, predictive, and prescriptive) to real problems in an application domain associated with their area of interest.