Madrid and Hoboken

Business Intelligence & Analytics And Marketing Dual Master's Degree

Program Details


Master of Science


School of Business Graduate Program


On campus


Office of Graduate Admissions1.888.511.1306[email protected]
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Stevens School of Business and Universidad Carlos III de Madrid (UC3M) offer a highly-coordinated dual degree program in Business Intelligence and Analytics and Marketing empowering you to become a data-driven leader.

This dual degree program is designed for students who are looking to pursue careers as business analysts, data analysts, and data scientists in multiple industries such as finance, manufacturing, retail, media, and communications. You will enroll full-time, taking courses within the MSc in Marketing program at UC3M (60 ECT units) and then taking courses within the MS in Business Intelligence and Analytics program (at least 24 credits) at the Stevens School of Business. You will receive a diploma from each school after completion (approximately 24 months).

UC3M Madrid logoUniversidad Carlos Ill de Madrid (UC3M)

UC3M was established by an Act of the Spanish Parliament on May 5, 1989, within the framework of the University Reform Act of 1983. From the outset it was intended to be a relatively small, innovative, public university, providing teaching of the highest quality and focused primarily on research.

UC3M´s mission is to contribute to the improvement of society through teaching of the highest quality and cutting-edge research in line with stringent international guidelines. The University aspires to excellence in all its activities, with the aim of becoming one of the top universities in Europe.

About The M.S. Marketing Program

UC3m's MSc in Marketing is designed to provide you with a high-quality specialization in the marketing discipline with an international perspective. The hallmark of this program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals. You’ll develop a unique profile, enabling you to help solve complex business issues with the most advanced business intelligence tools.

Students must select a Marketing Management or Digital Marketing track for the second and third terms.


View more details on UC3M's MSc Marketing program. Please note: ECTS is the European credit system. 6 ECTS = 3 credit.

About the M.S. Business Intelligence and Analytics Program

The Steven School of Business MS Business Intelligence and Analytics degree teaches you the business implications and technological aspects of Big Data with real-world exposure. You will gain expertise in data collection, analysis, and interpretation, and apply these skills to areas like strategic data planning, databases, data mining, machine learning, and risk modeling, ultimately forming actionable business strategies.

Core Courses

Overall Grade Conversion


UC3M Characterization

Stevens School Of Business



















The Credit rate conversion is established as follows. UC3M is using the European Credit System (ECTS) while Stevens is using the United States credit hours (USCH). The standard conversion 6 ECTS = 3.

M.S. in BI&A: Facts & Figures

Average compensation after graduation
Average signing bonus
Best of 2023
Online Master's Degree in Data Science