Madrid and Hoboken

M.S. in Business Intelligence & Analytics And M.S. in Marketing Dual Degree Master's Program

Program Details


Master of Science


School of Business Graduate Program


On campus


Office of Graduate Admissions1.888.511.1306[email protected]
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Stevens School of Business and Universidad Carlos III de Madrid (UC3M) offer a highly-coordinated dual degree program in Business Intelligence and Analytics and Marketing enabling you to understand data, derive insights, and effectively utilize them to make informed marketing decisions. At the end of the program, you will get a Master’s degree in Marketing from UC3M and a Master’s degree in Business Intelligence & Analytics from the Stevens School of Business.

In the first year, you will enroll full-time at UC3M, taking courses within the MSc in Marketing program (60 ECT units). Then, you will enroll full-time at the Stevens School of Business, taking courses within the MS in Business Intelligence and Analytics program (at least 24 credits). You will receive a diploma from each school after completion (approximately 24 months).

Program Benefits:

Strategic Decision Making: Create more targeted and effective marketing strategies by leveraging analytics to identify market trends and consumer behavior.

Competitive Edge: Understand and interpret complex data sets to develop innovative marketing campaigns, optimize customer experience, and drive business growth.

Organizational Success: Contribute to an organization's success by aligning marketing strategies with data-driven insights, driving growth and profitability.


  • Marketing Manager/Director

  • Market Research Analyst

  • Market Intelligence Specialist

  • Business Intelligence Consultant

  • Customer Relationship Management Analyst

  • Business Development Analyst

Stevens Institute of Technology logoStevens Institute of Technology

Stevens Institute of Technology is a premier, private research university in Hoboken, New Jersey, overlooking the Manhattan skyline. Since its founding in 1870, technological innovation and entrepreneurship have been the hallmarks of Stevens’ education and research. Within the university’s four schools, Stevens prepares its more than 8,000 undergraduate and graduate students for an increasingly complex and technology-centric world. Our exceptional students collaborate closely with world-class faculty in an interdisciplinary, student-centric, entrepreneurial environment, readying them to fuel the innovation economy. Academic and research programs spanning finance, computing, engineering and the arts expand the frontiers of science and leverage technology to confront the most challenging problems of our time. Stevens is consistently ranked among the nation’s leaders in ROI and career services and is in the top 1% nationally of colleges with the highest-paid graduates.

About the Stevens M.S. Business Intelligence and Analytics Program

The Steven School of Business MS Business Intelligence and Analytics degree teaches you the business implications and technological aspects of Big Data with real-world exposure. You will gain expertise in data collection, analysis, and interpretation, and apply these skills to areas like strategic data planning, databases, data mining, machine learning, and risk modeling, ultimately forming actionable business strategies.

Core Courses

UC3M Madrid logoUniversidad Carlos Ill de Madrid (UC3M)

UC3M was established by an Act of the Spanish Parliament on May 5, 1989, within the framework of the University Reform Act of 1983. From the outset it was intended to be a relatively small, innovative, public university, providing teaching of the highest quality and focused primarily on research.

UC3M´s mission is to contribute to the improvement of society through teaching of the highest quality and cutting-edge research in line with stringent international guidelines. The University aspires to excellence in all its activities, with the aim of becoming one of the top universities in Europe.

About the UC3M M.S. Marketing Program

UC3m's MSc in Marketing is designed to provide you with a high-quality specialization in the marketing discipline with an international perspective. The hallmark of this program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals. You’ll develop a unique profile, enabling you to help solve complex business issues with the most advanced business intelligence tools.

Students must select a Marketing Management or Digital Marketing track for the second and third terms.


View more details on UC3M's MSc Marketing program. Please note: ECTS is the European credit system. 6 ECTS = 3 credit.

M.S. in BI&A: Facts & Figures

Average Compensation
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Employed 6 Months After Graduation
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