Brand Management Resources

Stevens Institute of Technology Licensing

Overview

Stevens' licensing program is a critical component of the university’s overall branding efforts. The program helps protect, promote and support Stevens’ reputation and image as one of the nation’s premier technology research universities. Every year the Stevens Institute of Technology name and logo are utilized on a wide variety of merchandise, furthering the reach and impact of the Stevens brand. Adherence to brand standards is extremely important in all such situations.  

Licensing and Trademarks

Licensing Program

Stevens requires that businesses producing their merchandise be licensed. The licensing process ensures that the university’s name and logo are used appropriately, and that merchandise is manufactured under a code of conduct designed to reinforce fair-labor practices and prohibit sweatshop conditions.  

The Division of University Relations manages the university’s licensing program and all presentations of the Stevens brand, which includes all use of trademarks, service marks, logos, insignias, seals, symbols or slogans that are associated with or referring to Stevens.  

Individuals and organizations wishing to use the university's trademarks on commercial products must obtain permission to do so by securing a trademark license. Stevens has partnered with the Nexus Licensing Group to help manage the licensing of all university marks.  

Any vendor or crafter creating apparel and merchandise bearing Stevens’ protected name and/or marks, whether for on-campus departments, student organizations, or for third-party vendors to sell online or in-store, must be approved as an official licensee. All vendor questions regarding the application and approval process should be directed to Nicole Bevington, Licensing Operations Manager at Nexus Licensing Group. 

Stevens Trademarks - Registered

The words "Stevens" and "Stevens Institute of Technology," the tagline “Inspired by Humanity, Powered by Technology” as well as all forms of the university logo and seal, are trademarks registered with the U.S. Patent and Trademark Office.

University Logo

University logo - Watermark

University Wordmark

University Wordmark - Watermark

University Emblem

University Emblem - Watermark

Stevens Trademarks - Other

The university also owns marks that are not registered: 

University Seal

University seal - Watermark

Attila Mascot Logos 

Attila mascot logo - Watermark

Varsity Athletics “S” 

Varsity Athletics “S” - Watermark

Stevens Ducks 

Stevens Ducks Logo - Watermark

Stevens Ducks 4 Life 

Stevens Ducks 4 Life - Watermark

Information for Licensees

Information for the Campus Community

Additional information for the campus community can be accessed in the University Relations SharePoint site.

Contact

For Brand Questions:
University Relations Brand Team
Prospective licensees should direct questions to:
Nicole Bevington, Licensing Operations Manager at Nexus Licensing Group