The mission of the Marketing & Communications team at Stevens is to grow the public profile of the University while maintaining and enhancing its global brand. Working closely with internal and external members and partners across the Stevens community, the team - whose functions include Marketing, Communications, Multimedia, Design and Media Relations - promotes the mission and vision of the University, performs Public Relations, and drives recruitment of new students and revenue by maximizing new and existing markets. The integration of both the Marketing and the News and Media Relations departments provides a unique opportunity to strategically align resources and efforts with a common focus: growing the Stevens brand by communicating to all audiences and stakeholders
Mr. Schinelli is the AVP for Marketing and Communications at Stevens Institute of Technology. He is responsible for designing and overseeing integrated marketing initiatives across traditional and new media channels. He leads brand positioning and creative development for all Stevens advertising efforts. He also oversees the News and Media Relations department at Stevens, which drives brand awareness and the public profile of the University through earned media outreach and the creation of news and multimedia content across the Stevens website, Social Media and mobile channels.
Prior to joining Stevens in December of 2009, he was the Director of Communications for Macy's Inc., in New York City. There, Mr. Schinelli was responsible for establishing vision, strategies, and partnerships in support of its communications processes for the Fortune 100 Company and its 850 locations. In his earlier role as Director of Creative Operations at Macy's, he oversaw in-store marketing design, graphics, and creative development within context of the corporate integrated marketing process.
Mr. Schinelli received his undergraduate degrees in English Literature and Art from the University of Massachusetts at Amherst and an MS in Management from Stevens. Mr. Schinelli lives in Demarest, N.J. with his wife and two sons.
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