
Answering the call for AT&T
AT&T's search for tech-savvy, leadership-track interns brought the company right to Stevens.
Technology has completely changed the ways in which products and services are sold today.
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
The history of technology-driven innovation at Stevens gives students in the Marketing Innovation & Analytics major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, Stevens faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.
Stevens business students bring a versatile blend of business and technology skills to their internships. More than 90 percent of business students complete at least one internship.
AT&T's search for tech-savvy, leadership-track interns brought the company right to Stevens.
Caitlin Haggerty helped a clothing rental startup launch its mobile app.
An internship with Jet convinced Katti Thomasian that tech, not banking, is the career path for her.
Joyce Pegler got multiple internship offers, and chose PwC after reaching out to Stevens alumni.
Jane Castro's business savvy made her a successful consultant in the fashion arena.
Laura Murphy's coding skills made her an invaluable asset at Dublin's Trinity College.
At iCIMS, Jimmy Flaherty got a chance to play a more strategic role as the company weighed its growth plans.
When New York City's sanitation department needed help getting its data in order, it got an important assist from Jeet Kothari.
Victoria Piskarev carved out a niche for herself in applying quantitative methods in the city comptroller's office.
At Asset Based Lending, Ryan Tom used newfound Excel talents to build predictive models for the company.
The business and technology skills Verica Nakeva brought to a school for children with disabilities created real change at P.G. Chambers.
Seth Kirschner's professors helped him choose Deloitte when he had four offers on the table.
Protiviti
JPMorgan Chase
Deloitte
PwC
You grew up surrounded by technology — so did the School of Business. Technology is at the heart of what we do, whether it's research into fake online reviews or crowd wisdom, or class projects in app development or social network analytics. Stevens will give you new perspectives on technology as you prepare for a career in a fast-changing business world.
New York City employers covet Stevens business students for their ability to apply technology and analytics in solving complex business problems.
State-of-the-art data analysis and visualization labs immerse Stevens students in the game-changing technologies they'll use on internships and on the job.
New York City's reputation as a high-tech hub continues to grow. Stevens' location puts the most exciting career opportunities within easy reach.
At Stevens, projects go beyond the classroom as students create tech-driven solutions for organizations that create tangible impact.
Frequent project work and presentations ensure students are comfortable communicating data-supported strategies to large audiences.
“Stevens is competitive to the point of being beneficial. Everybody wants to work hard and be the best. Nobody wants to sit back and take it easy and just graduate. That drives you to excel.”
“I’ve learned so much. It’s like I had all these different puzzle pieces, and all of a sudden, I can see the puzzle coming together.”