Driven to be the best
“Stevens is competitive to the point of being beneficial. Everybody wants to work hard and be the best. Nobody wants to sit back and take it easy and just graduate. That drives you to excel.”
Technology has completely changed the ways in which products and services are sold today.
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.