Technology has completely changed the ways in which products and services are sold today.

A student presents her findings in a marketing class.
Students at Stevens get hands-on training in the kinds of technology that are changing how marketers work to engage their audience.

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Students who major in Marketing graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

The metrics of the message