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Technology has completely changed the ways in which products and services are sold today.
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
The history of technology-driven innovation at Stevens gives students in the Marketing major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, Stevens faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.