Aaron Price

Founder of weCraft.com and the NJ Tech Meetup

Aaron Price is the founder of weCraft.com and the NJ Tech Meetup (NJ's largest tech community). He's also the Entrepreneur –At-Large for DFJ Gotham Ventures.

Aaron has demonstrated his entrepreneurial drive in many forms. While pursuing his undergraduate degree from the Honors Program at the University of Maryland, Mr. Price co-founded DeliverU.com, a profitable online food ordering service marketed to college and university students. After college, he joined as both a client and the Director of Marketing for ReturnBuy, Inc, which was later acquired by Jabil Circuit. Taking lessons from ReturnBuy, Aaron founded effordables and division motoRecycle, as a channel solution for excess and damaged inventory from national brands, such as Harley-Davidson. After a successful private sale of effordables in 2009, Aaron spent a year in Asia with his wife on a relocation assignment. His current focus is weCraft.com, an inspiration marketplcae for crafters to find great project ideas and buy the supply kits to make them.

As president of the premiere New York City graduating class of the Founder Institute, Aaron knows what it takes to build a startup from scratch and the determination required of entrepreneurs. He occasionally writes for NJ.com's business section, shedding light on both successful and failed entrepreneurial lessons.

Aaron believes in dedicating every effort he has on projects and companies in which he believes. "We spend our days devoting our heart, sweat, and tears trying to make good in something; we must believe in our work or risk our passions extinguished," he states.