E-Commerce: New Models for a Changing Economy

Course Number: 
MGT 765
This initial course is designed to provide students with a knowledge of the basic components and potential of the Inernet; an understanding of how to build a business model that intergrates E-Commerce; Techniques re-engineering existing systems to work with E-Commerce; personalizing Web interactions with individual customers; and methods for measuring E-Business benefits. Other major issues covered include: applications, fundamental protocols, network architecture and services of the Net including security.