Hint: When You Are in Love with Your Technology You Will Fail!
The Stevens Venture Center Speaker Series presents Leigh Ann Soltysiak, the owner and principal of Silverleaf Consulting, LLC®, a strategy firm that optimizes commercialization of new products and brands, with a specialty in technology start-ups and broad-based healthcare/life-sciences. Ms. Soltysiak currently advises several start-up clients as well as digital health, medical technology, diagnostic and Fortune 500 companies.
She started Silverleaf Consulting, LLC four years ago after 19 years at Johnson & Johnson where she served in a variety of commercialization leadership roles across biotech, medical technology and pharmaceuticals. She earned several coveted awards working on the commercialization of flagship brands within: front end innovation, new product development, portfolio prioritization, strategic/brand marketing, specialty sales and sales management. Now she applies this ‘know how’ to companies to help enable them to be Inspired to Flourish®.
This lecture discusses what it takes to better frame your product to be commercially successful.
Pizza will be served.