Open to the Public, Talks & Lectures, University-wide
18 Apr 2018
Altorfer 501 and online via Blackboard Collaborate

Journey Across the Sustainability Strategy Bridge

Sustainability Seminar Series

William Russell

The spring Sustainability Seminar Series continues on April 18 with the talk "Journey Across the Sustainability Strategy Bridge" by William G. Russell of Transitioning to Green.

Selecting the right strategy for a company is critical and a difficult choice even without aligning it with sustainability risks and opportunities. Over the long term, sustainability-aligned strategies will be the only ones that enable a company to retain its privilege to operate. That said, companies must compete and succeed in the short term or they also will not survive no matter how good their products and intended purpose is. A few large financially secure multi-national companies such as Unilever and BASF are leading this journey, but are even these companies future-fit? What about their suppliers and small and medium sized companies struggling to survive? What strategy and tools are best for them?

This presentation will walk you across a sustainability-aligned Strategy Bridge Framework for pragmatically integrating sustainability risks and opportunities with a company’s current financial state and purpose. The framework applies both traditional and new strategy tools including SWOT, Business model canvas, Big Pivot and Profitability Modeling. This framework’s bridge includes four pillars that allow companies to quickly determine where to start and how quickly and responsibly they can and eventually must progress.

Russell is a Principal with the sustainability training and management consulting company Transitioning to Green. He applies his holistic sustainability-awareness and integrated thinking skills to help people and enterprises create better strategies, metrics and economic systems to create a prosperous, thriving and flourishing future for themselves, their companies, communities and the world. He also is an adjunct Professor teaching “Green Accounting” at Columbia University. He previously started the US environmental management consulting practice of Coopers & Lybrand and after its merger with Price Waterhouse was co-leader of the 200-person, Global Environmental Services practice of PricewaterhouseCoopers. He has a BS in Chemical Engineering from the University of Maryland and an MBA from Rutgers University.

Transitioning to Green helps leaders think in new and creative ways – to be more innovative, collaborative, and effective and enterprises to accelerate the cultural and business transformation that is necessary for corporations, governments, communities and our world to be prosperous and thrive.

For more information, please contact Dr. Dibs Sarkar at [email protected]

Attendance is free but seating is limited to 30 people. Please RSVP to Dr. Sarkar at [email protected]

For those who are unable to attend in person, the seminar will be live webcast via Stevens WebCampus and Blackboard Collaborate.

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