Two of the biggest barriers today in getting Americans to recycle is poor access to convenient places to place used items and confusion about what can and can’t be recycled. Incentives have also proven to be very effective at increasing recycling rates, but brands, distributors and grocers all oppose “bottle return” schemes due to their high costs and tedious customer experience.
MeCycle addressing this problem with the first digital solution that allows customers to scan items with their mobile phones, find out if: a) it should be returned for an incentive, b) put in curbside recycling or c) if it’s just best to place in your regular waste stream (like most plastic films). MeCycle’s app also lets users find bins, order pick-ups and have their incentives (or deposits) paid directly via Venmo, further increasing convenience.
Mark is a CFA Charter holder and earned his B.Sc. (Physics & Environmental Science) from the University of Toronto and his MBA from the University of Western Ontario, Ivey School of Business. Before founding MeCycle, Mark ran renewable energy project finance due diligence and sustainability assessment engagements in the consulting practice of Black & Veatch. Prior to that he managed energy efficiency and EV program development at NJ utility, PSE&G.
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