This discussion will define a successful business plan — why it is important and valuable, what is components are, the information you need to develop a plan, the target audience to read the business plan, and how to implement it. The conversation also will look at why business plans fail and some of the keys to success.
About the speaker
Prof. Mike Parfett has more than 30 years’ experience in the IT business, including leadership positions in Salomon Brothers and AT&T, as well as his own consulting company. He works with Stevens graduate business students on capstone consulting projects.
About this series
The Stevens Academic Seminar Series is a joint effort by the university's three schools and one college, designed to further enrich the learning experiences of all students. Faculty-led lectures in the School of Business talks offer students valuable insights that present a practical complement to lessons and a primer on the kinds of skills employers expect new graduates to bring to the workplace.