When Transformation Fails: Debadging of Classic Autos

Following our study of the 10 best and 10 worst cars in the last 50 years, all defined relative to the market objectives for these offerings, CCSE studied 12 cars that were withdrawn from the market in three periods.  The 1930s, 1960s, and 2000s saw the loss of LaSalle, Packard, and Oldsmobile, to name just three.  Their manufacturers failed to balance product line differentiation and platform standardization.  Consumers do not want all cars to look alike even if this keeps prices as low as possible.