Entrepreneurship and Business for Engineers and Scientists

Aspects of entrepreneurship and business most relevant for technical people  and the practice of Technogenesis.  Investigates business-related  considerations in successfully commercializing new technology.  Exposes  technologists to five critical aspects of creating a successful new venture  and/or a successful product or service business within an existing enterprise:  (1) market and customer analysis, (2) beating the competition, (3) planning  and managing for profitability, (4) high-tech marketing and sales, and (5)  business partnerships and acquisitions.  Students should take this course if  they: (1) desire to maximize their effectiveness as technologists by  understanding the business and customer considerations that impact the work of  technologists, (2) intend to lead or participate in a technology-based new  venture/start-up, or (3) contemplate an eventual transition from a technical  to a business management career.  It is intended for either advanced  undergraduate (junior or senior) or graduate students in engineering or  science curricula.