After almost a year of research, development and refinement, Stevens Institute of Technology is unveiling a new logo and overall brand for the University. The new logo captures the rich history of the University while also illustrating its forward-thinking focus.
The process began last summer in anticipation of this being an anniversary year for Stevens. Intensive focus groups were conducted with key constituencies including current students, alumni, faculty, staff, Board of Trustee members and other members of the community. From there, a diverse group of logos were developed in conjunction with a design firm, four of which were introduced. After a Facebook campaign which invited community voting and feedback, the logo committee solicited new, unique logo design submissions and received eight impressive options from seven students and one staff member. The pool of logo options was then refined and further developed to create the mark that is now being unveiled.
To ensure that the new logo truly represented and captured the essence of Stevens, feedback from the focus groups and the Facebook campaign was incorporated into the design elements of the mark. Of the nine iconic items and themes that emerged most often in the discussions, six were incorporated into the final logo. These notable and valued associations with Stevens include the Hudson River; distinguished artist and alum Alexander Calder; the Edwin A. Stevens building, which was the original home of Stevens when it was established in 1870; stars, as mentioned in the Stevens motto, per aspera ad astra; the legacy of innovation left by the Stevens family; and of course, the ?S? of Stevens.
The official new logo will be implemented beginning July 1, 2010. We expect everyone to apply the new logo as quickly as possible to present a fully unified brand identity for the University. While a period of transition is expected as the new logo is rolled out to replace all previous iterations of logos and marks, the official new logo should be fully utilized across the entire Stevens community no later than January 1, 2011. A style guide is available for usage guidelines, stationery order information and more.
For downloadable logos and the official style guide, visit: http://www.stevens.edu/press/graphics.html
For questions that are not answered in the style guide, or additional guidance on proper usage, please email email@example.com