New graduate certificate at Stevens prepares the e-commerce manager of tomorrow

As many dot-coms and Wall Street analysts have realized, it takes more than a snazzy web site or good idea to make an e-commerce venture a success. Entrepreneurs who want to establish their e-businesses in the marketplace, as well as intrapreneurs who want to increase their companies' marketshare, now have the opportunity to obtain a graduate certificate in e-commerce at Stevens Institute of Technology.

This stand-alone, four-course program, may be completed in less than one year with earned credits applicable to a full master's degree in Stevens' Wesley J. Howe School of Technology Management. The program is taught in a fixed sequence to ensure that knowledge is applied from one class to the next. Additionally, students in the program have the opportunity to build relationships with fellow career-minded intra/entrepreneurial students and to utilize the vast networking and industry relationships available through Stevens.

Topics covered, in order, include:

1. Fundamentals of E-Commerce explores and reveals the dynamics and important case studies of the new digital economy;
2. Marketing Using On-line Technology teaches how to effectively use the new media tools online to promote products and services;
3. Legal Issues of the Wired-World covers the crucial issues of copyrights, security and virus/hacker attacks; and
4. Building an E-Business integrates the knowledge from the prior courses and puts the student in the driver's seat to develop his or her own e-business or take an existing company to new levels in e-commerce.

The Wesley J. Howe School of Technology Management at Stevens has been delivering management programs on campus and at select corporate locations in technology management for more than 10 years. Instrumental in developing these programs with Stevens are leading-edge organizations such as Lucent Technologies, AT&T, Exxon, AlliedSignal, and Picatinny Arsenal.

The Graduate School at Stevens currently has about 2,500 full- and part-time students, many of whom are managers and executives in their respective companies. The e-commerce graduate certificate is offered weeknights and Saturdays at the Stevens campus in Hoboken, just minutes from New York City and easily accessible by the PATH train and other means of mass transit. Classes for the spring 2001 semester begin Jan. 16, but spaces are limited, so prospective students are encouraged to enroll right away.

Interested participants may attend Stevens' Graduate School Open House Tuesday, Dec. 5, from 5 to 7 p.m., in the 4^th floor Bissinger Room, Wesley J. Howe Center at Stevens (about one block east of 8^th Street and Castle Point Terrace, in Hoboken, N.J.). Stevens will also hold a Graduate School Advising and Registration Forum on Thursday, Jan. 11, from 4:30 to 7 p.m., also in the Bissinger Room.

Further information may be obtained from Rhonda Huegel, the program coordinator via:

Voice: (201) 216-5550

E-mail: rhuegel@stevens.edu

Or by visiting www.stevens.edu/stm/e-comm

About Stevens Institute of Technology

Founded in 1870, Stevens Institute of Technology is one of the leading technological universities in the world dedicated to learning and research. Through its broad-based curricula, nurturing of creative inventiveness, and cross disciplinary research, the Institute is at the forefront of global challenges in engineering, science, and technology management. Partnerships and collaboration between, and among, business, industry, government and other universities contribute to the enriched environment of the Institute. A new model for technology commercialization in academe, known as Technogenesis®, involves external partners in launching business enterprises to create broad opportunities and shared value.

Stevens offers baccalaureates, master’s and doctoral degrees in engineering, science, computer science and management, in addition to a baccalaureate degree in the humanities and liberal arts, and in business and technology. The university has a total enrollment of 2,150 undergraduate and 3,500 graduate students, with about 250 full-time faculty. Stevens’ graduate programs have attracted international participation from China, India, Southeast Asia, Europe and Latin America. Additional information may be obtained from its web page at www.stevens.edu.  

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