Visual Arts and Technology Alumnus Brands a Career in New York City
Zak Moy was ready to pursue a career in brand management well before the completion of his B.A. in Visual Arts and Technology last spring.
"I've always found branding fascinating because it can be applied to anything, anywhere," he said. "What interests me most is being able to create visual queues that can influence social and cultural ideas."
Moy recently secured a designer position at VaynerMedia, a consulting and managing agency in New York City that supports branding on social media platforms. He is the dedicated designer for company CEO Gary Vaynerchuk and works on designing assets for social media platforms, content, advertisements, and websites. He was introduced to the company through a connection he had with another Stevens alumnus, Caroline Amaba ’12, a current developer for the company.
Moy worked on special projects and pursued internships throughout his undergraduate degree to prepare for the fast-paced advertising and design industry. He was involved with several branding projects for on-campus events and clubs and developed the current branding assets for the Visual Arts and Technology program. He also studied abroad in Sydney, Australia during his junior year and secured an internship with TopSugar Creative, a creative consultancy that works in branding.
"The internship introduced me to Australian professional culture and provided me with the opportunity to design for various brands including small and large businesses in Sydney and Aboriginal cultural groups in Central Australia," he said.
In his final year at Stevens, Moy interned for the CLIO Awards, a prestigious annual event that honors creative advertising, where he prepared physical print and design submissions for judging.
"It was super cool to see design submissions from all over the world and view how other cultures, people, and industries utilize design to advertise their products and services," he said. "I also attended the award ceremony at the Museum of Natural History in New York City that May."
On campus, a faculty member asked Moy to design a logo for the 2013 Stevens Solar Decathlon team, a role which quickly led to him becoming the communications manager for the team before and during the competition.
"What started as a logo turned out to be a full-time contract position after graduation to create graphics and manage the project’s branding, publicity, and social media," he said. “I also participated in the reconstruction of Ecohabit in Irvine, California, and remained there for a month as a public speaker, publicity head person, and head of our public exhibit throughout the competition."
Moy believes that his coursework and Stevens’ philosophy of innovation and entrepreneurship has helped him to succeed in his career.
"My classes in the Visual Arts and Technology program built a strong foundation based on a hybrid of design theory and technical skill,” he said. “Through classes, research projects, internship opportunities, and the people at Stevens, I have learned that the key to any great designer, engineer, or entrepreneur is smart, creative thinking. Stevens offered me not only a solid foundation of fundamental skills, but room to explore the boundaries of what makes great design possible."