SSE Invited Talk - Peter Koen, "Creating Transformational and Breakthrough Innovation in a Web 2.0 Environment"
Wednesday, November 7, 2012 – 2:00 pm
Location: Babbio 541B
Creating Transformational and Breakthrough Innovation in a Web 2.0 Environment
ABSTRACT: A recent book by Sawyer (Group Genius: The Power of Collaboration, 2007) provides convincing evidence that having an effective network is more powerful than the creativity of a lone genius. However tacit knowledge, the knowledge we know but cannot easily explain in words, cannot be communicated through email communication. Tacit knowledge can only be communicated through authentic dialogue that typically requires in face meetings. However, methods of collaboration are going through a cataclysmic change with wikis, blogs, prediction markets, Facebook, and Twitter. This webinar will discuss how can large companies can make use of these new platforms to improve tacit knowledge exchange which will enhance breakthrough innovation?
BIO: Peter Koen is a tenured Associate Professor in the Wesley J. Howe School of Technology Management. He is currently the director of the Consortium for Corporate Entrepreneurship (CCE), which he founded in 1998, and whose mission is to significantly increase the number, speed and success probability of highly profitable products and services at the “Front End of Innovation” (www.frontendinnovation.com) – which is the discovery portion of the innovation process. Current consortium members include Ethicon (a division of Johnson and Johnson), ExxonMobil and P&G.