Small Talk about Big Data
Friday, May 2, 2014 – ( 3:00 pm to 5:00 pm )
Location: Babbio 110
Analytics in the Television Industry
Ben K. Tatta, President, Cablevision Systems Corporation
In few industry sectors has the world of 'big data' become more crucial than that of television. During this session, learn how Cablevision is using set-top boxes to transform TV measurement and analytics.
Ben K. Tatta is President of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across 3M+ households in the NY area. In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and results. The division is comprised of three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership with Comcast.) Previously, Mr. Tatta served for nearly a decade as Senior Vice President of New Business Development for Cablevision, tasked with the development and growth of new, advanced advertising capabilities, products and technology partnerships.
Before joining Cablevision, Mr. Tatta led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM. Mr. Tatta was also a founding member of Concrete Media, one of the first commercial web development firms in the U.S. and the creator of the teen community site Bolt.com.