The Emergence of Social Data Analy​tics​ as a Powerful Driver of Innovation

Thursday, June 26, 2014 ( 8:00 am to 4:30 pm )

Location: Babbio 122 & Atrium

Howe School Alliance for Technology Management (HSATM) 23rd Annual Conference

Organizations that don’t see beyond the communication opportunities of social media like Twitter and Facebook — regarding them simply as platforms for locating and interacting with customers, and for stimulating collaboration among employees — are missing a major possibility for advantage. Cutting-edge analytical and statistical techniques are allowing savvy companies to leverage data from social networks to quickly understand what’s influencing the behavior of their customers and to improve decision-making all along the value creation chain — from product development to marketing, competitive analysis, pricing,  problem anticipation, fraud detection, enterprise risk management and beyond.

This level of analysis means the information derived from social media can directly and quickly drive innovation. That’s the theme of this conference, which will demonstrate the creative ways organizations are leveraging activity on social media to create bottom-line results, and will build on previous conferences on Big Data and Social Media, and their impact on innovation.

Professionals working in product development, customer support, marketing, business development, business intelligence and analytics, and information technology will find the session highly rewarding.