Bregman HSATM 2009

Change Rules: From A Good Idea to Everyone is Doing It

Download presentation: Change Rules: From A Good Idea to Everyone is Doing It
Peter Bregman
CEO, Bregman Partners, Inc.


The biggest challenge for leaders isn't coming up with great ideas.  It's driving those ideas through their organizations so that everyone feels as much ownership for them as the leader does.  Yet the very actions most leaders take to implement ideas usually prevent them from succeeding.

People don't resist change.  They resist

  • The three things that every individual must have before they will make any change
  • The Engagement Continuum, a spectrum of actions leaders can take to engage people more or less deeply
  • How to engage the entire workforce to drive revolutionary strategic action



Peter Bregman , CEO of Bregman Partners, Inc., is the author of  Point B: A Short Guide to Leading a Big Change , and writes a weekly column,  How We Work , for HarvardBusiness.org.  As an advisor to CEO's and their leadership teams, Peter has coached all levels of management to recognize their leadership, exhibit leadership behaviors, model and stimulate change, and foster their own development and growth as well as that of their teams and colleagues. 

His work is based on the notion that an organization, at its core, is a platform for talent.  By unleashing that talent, focusing it on business results, and aligning it with a compelling vision, both the individual and the organization thrive.  Since 1989, his approach has helped improve performance at some of the world's premier organizations, including Goldman Sachs, Morgan Stanley, NASDAQ, JP Morgan Chase, Victoria's Secret, Converse, and Clear Channel Communications, among others.  He has worked with companies throughout the U.S., Canada, Europe, Asia, and Australia.

Bregman has served as adjunct faculty with Columbia University Business School and the National Outdoor Leadership School.  He earned his B.A. from Princeton University and his M.B.A. from Columbia University.  He can be reached at pbregman@bregmanpartners.com.