faculty-profile

Dr. Adriana Madzharov

ASSISTANT PROFESSOR
Building: Babbio Center
Room: 627
Phone: 201 216 3339
Email: Adriana.Madzharov@stevens.edu
School:  Howe School of Technology Management
Education
  • Ph.D., Marketing, Baruch College, the City University of New York, Graduate Center, New York
  • M.B.A., Marketing Management, Peter J. Tobin School of Business, St. John’s University, New York
  • M.S., International Tourism, University of National and World Economy, Sofia, Bulgaria
  • B.S., International Tourism, University of National and World Economy, Sofia, Bulgaria
Research

Sensory Marketing, Multisensory Effects on Consumption, Variety Seeking Behavior, Aesthetics, Luxury and Hedonic Consumption

Experience

Writing Fellow, Baruch College, City University of New York, 2012-2013

Lecturer, Baruch College, City University of New York, 2009-2012

Research Assistant, Baruch College, City University of New York, 2008-2009

Research Assistant, Peter J. Tobin School of Business, St. John’s University, 2007-2008

 

Professional Service

Reviewer:

Academy of Marketing Science Conference, Sensory Marketing Track

Association for Consumer Research Conference

European Association for Consumer Research Conference

European Marketing Academy Conference

Marketing and Public Policy Conference

Society for Consumer Psychology Conference

Honors & Awards

Writing Fellowship, the City University of New York, 2012-2013

Mills/Tannenbaum Scholarship Award, Baruch College, 2010-2011

Enhanced Chancellor’s Fellowship, the City University of New York, 2008-2012

Graduate Assistantship, St. John’s University, 2007-2008

Professional Societies

American Marketing Association

Association of Consumer Research

Association for Psychological Science

Society of Consumer Psychology

Grants, Contracts & Funds

Interpublic Research Award, Baruch College, 2011

Graduate Center Research Grant, the City University of New York, 2011

Selected Publications
Journals
  1. Madzharov, Adriana and Lauren Block. (2010). " Effects of Product Unit Image on Consumption of Snack Foods", Journal of Consumer Psychology, 20 (October), 398-409
    • Lead article in the Special Issue on Aesthetics, Journal of Consumer Psychology
    • Best Conference Paper, Marketing and Public Policy Conference, 2010
    • Featured in Psychology Today, October 21, 2010
    .
  2. Bobel, Ann, Rhonda Hadi, Diogo Hildebrand, Veronika Ilyuk, Adriana Madzharov, Yan Meng, Zoe Rogers, Daniel Rubin, and Lauren Trabold. (2012). "Fostering an Ethical Research Community as Doctoral Students: Building Our Own Professional Standards of Ethics", Journal of Consumer Research,  http://www.ejcr.org/ethics.html  .
Conference Proceedings
  1. Madzharov, Adriana, Suresh Ramanathan, and Lauren Block. (2012). "The Halo Effect of Product Color Brightness on Hedonic Food Consumption", Association for Consumer Research Volume 40. eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research.
  2. Madzharov, Adriana and Lauren Block. (2011). "Logo Image Effects on Consumer Perceptions of Packages", Advances in Consumer Research Volume 38. eds. Darren W. Dahl, Gita V. Johar, and Stijn M. J. van Osselaer, Duluth, MN: Association for Consumer Research, 803-4.
  3. Madzharov, Adriana and Lauren Block. (2011). "Effects of Product Unit Image on Consumption of Snack Foods", European Advances in Consumer Research Volume 9. eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN: Association for Consumer Research, 481.
Courses
  • BT 350 Marketing