Marketing

Coursework

The marketing major has a strong emphasis on practical coursework that takes advantage of Stevens’ groundbreaking work in technology, digital media and data analytics. Courses in social networking, new media and quantitative analysis are unique to Stevens, and are supplemented by courses familiar at other top universities, but with a technological infusion that sets our program apart.

Our proximity to industry in New York City gives students the opportunity to identify relevant problems and opportunities at Fortune 500 companies, on Madison Avenue and in strategy sessions at new media startups. Students collect and analyze data, design engaging multimedia content, and present their findings while learning how to connect with audiences through social media. Such projects offer students prime opportunities to network at companies where they secure internships and employment. Our connection to these companies also ensures up-to-date course content that includes the latest trends in this fast-moving industry.