Analyzing and Leveraging Social Media Websites
The growing use of websites, such as Facebook and Twitter, allows everyone to generate and share content. These social media tools have become integral to our everyday lives. Students will learn various techniques for analyzing user behavior in social media websites by applying prominent theories that influence human behavior in these environments. They will examine these websites and evaluate their positive and negative impacts on society. The skills and knowledge that students acquire in this course will allow them to make recommendations for leveraging websites and other products/services that involve social media technologies.