Marketing Online

Course Number: 
MIS 661

Developing products for the evolving online and computer industries requires an understanding of content development, knowledge of industry trends and the ability to develop and distribute deals that successfullybring your product to market. This course examines consumer demand, industry projections, delivery platforms, source of materials, market research, the product development process (from concept to consumer support), testing, packaging and distribution marketing and copyright issues, and product protection and registry procedures. Students are required to work in teams and create a product development plan.

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Credit Hours: 
3.00
Lecture Hours: 
3.00