Pharmaceutical Industry Marketing and Sales

Course Number: 
MGT 682
This course addresses the business issues, management activities and technologies pertaining to the management of the modern pharmaceutical supply chain. This includes all components of the drug development life cycle starting from the sourcing of materials needed to support pharmaceutical R&D, and ending with the distribution of drugs to retail pharmacies and physicians. The course focuses on the organizational, management and information technology issues and considerations related to the logistics-related activities of the pharmaceutical industry which are comprised of sales, marketing and supply chain management related functions.
Credit Hours: 
3.00
Lecture Hours: 
3.00