Marketing Strategy and Decision Making

Course Number: 
BT 403

This elective course provides students the opportunity to draw together and build upon the marketing and business knowledge acquired in prior courses. Students are challenged to apply and extend this knowledge in a variety of marketing opportunities, forecasting, test market interpretation, product management, pricing decisions, development of the marketing communication mix, and sales force management. Cases are extensively used.

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Credit Hours: 
3.00
Lecture Hours: 
3.00
Study Hours: 
3.00