Business Plan IV: Diagnosing the External Environment

BT201   Students continue to build upon the market research and situational analysis techniques from prior courses by evaluating the external factors that can significantly impact a company's performance.  Topics include: identifying key market-related forces and their impact on the company's marketing strategy; the impact of technological and social-economic developments; analyzing the impact of economic development on a company's financial strategy; and understanding the impact of legislative and regulatory actions.  Students will complete an externally focused analysis of a company's operations and use the results of the analysis to identify threats and opportunities related to that company's performance.

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