Designing a Product or Technology Strategy
It is now a given that today’s marketplace (or battlefield) requires continual innovation, and that innovation must be pursued purposefully and energetically. That same innovation, however, generally must take place within rigorous cost restraints and financial targets, and on “shifting landscapes,” wherein customers and competitors cause the environment to change continuously. This combination of challenge and constraint calls for a clear and comprehensive innovation strategy. And yet, at the same time, it seems to require serious reflection regarding the very concept of “innovation strategy.”
This Roundtable addresses the challenge posed by this dichotomy, investigating such topics and tools as phase transitions within a product or technology cycle; pathways to product development and introduction; and noteworthy successful – and terrible – strategies. It will also engage members in scrutinizing the very nature of an innovation strategy, with such discussion questions as: Does your organization really have a strategy for innovation? If you can have an innovation strategy in today’s world, how might an organization go about developing it? What (new) managerial competencies may be required for long-term success?
The meeting will be facilitated by Tony Le Storti, Senior Associate of the Alliance, together with Jim Caiazzo and Mike Zecca of ARDEC, who will provide a brief overview of the ARDEC strategic planning process for innovation.
The meeting is being hosted by Alcatel-Lucent, 600-700 Mountain Ave, Murray Hill, NJ. If you would like to attend (or to participate from a remote location), please notify Sharen Glennon at [email protected] or 201-216-5381, and please indicate whether you intend to be at the lunch preceding the meeting.