February 2014 Roundtable

Design Thinking: From Touchpoint to Strategy

The power of Design Thinking is well established at the micro level — where small, specific instances, or “touchpoints,” can add up to a powerful customer experience — but its value as a strategic tool has not been as thoroughly investigated. That will change at the Feb. 25, 2014, Roundtable, where we will turn our attention to the “macro” side of Design Thinking and examine some powerful applications at the strategic end of the spectrum.

February 25, 2014 Roundtable

  • Horizon Blue Cross Blue Shield, Three Penn Plaza East, (975 Raymond Blvd), Newark, NJ
  • Lunch @ 11:30
  • 12:30 to 4:30

We will begin by applying some Design Thinking tools to a practical problem, to give participants the experience of Design Thinking in action. With that foundation, we will examine some powerful “macro” applications of Design Thinking as an important strategic tool in settings that range across industries:

  • How the Four Seasons chain uses Design Thinking to shape its strategy, and how it has completely incorporated it into everyday operations. 
  • How a bank used Design Thinking to grow strategically from $150 million to $7 billion in assets. 
  • How one global services firm adjusted its B2B relationships to establish a strong new value proposition. 
  • How the synergy of products, services and strategy encompassed by the iPod crystallized Apple’s turnaround thinking.

This Roundtable will build on the July and September 2013 sessions, which looked at the front-end, “touchpoint” side of Design Thinking, and will provide insights into the full potential of this powerful management tool. You will benefit from this meeting whether or not you attended the past meetings. Our facilitator will be Anthony Le Storti, Senior Associate of the Alliance.

The meeting will be hosted by Horizon Blue Cross Blue Shield of New Jersey, Three Penn Plaza East (975 Raymond Blvd), Newark, NJ.  A light networking lunch will be served from 11:30-12:30. The Roundtable session will begin at 12:30. Dress code is business casual. If you would like to attend, please register with Sharen Glennon [email protected] and please indicate whether you intend to be at the luncheon preceding the meeting.  

Virtual participation
You can participate in this meeting from a remote location.  While virtual participation will not provide the full benefits of actual attendance, it is a worthwhile alternative for those who cannot attend in person.  Please inform Sharen Glennon if you would like to participate virtually and instructions will be provided.