Kalyan Narayanan is Director, IT, and Head of eBusiness for Horizon Blue Cross Blue Shield of NJ. He is responsible for strategy, planning, and execution of Horizon’s e-business programs. Prior to joining Horizon, he led and was a part of traditional to digital e-Business transformations in the brokerage, publishing, consumer goods, telecommunications and healthcare industries.
His core expertise includes identifying e-business transformational and innovation opportunities, multi-channel sales and service strategies, process channel readiness, product channel readiness, organizational readiness, enterprise architecture, project portfolio management, and enabling execution of such portfolios. As a transformational leader, he leads e-Business initiatives across cross-functional teams such as sales, marketing, service, supply chain, and IT.
Kalyan holds an Executive Masters in Technology Management from Stevens Institute of Technology and a Masters in Science & Technology from Birla Institute of Technology & Science, Pilani, India. He can be reached at [email protected]
Innovation in Today’s Socially Networked World
Social networking can enhance or disrupt businesses in today’s socially networked world. When our customers engage in social networks for their personal life needs, this influences their decision-making process. In order to enhance the positive influence or counter the negative, corporations have to engage in social networks with a clear approach. They have to align their policies, procedures, business strategies, and organizational structures to support customers via social networks.
The health care industry is a sensitive industry. Everything we do is extremely personal, and deals with individuals and those near and dear to them. With the advent of social networks, some of the traditional approaches to personal data privacy and interactions are being changed radically.
In this presentation, the speaker shares his opinions and findings on how Horizon is approaching social networks to influence relationships with customers and to enhance innovation.
Key areas that will be addressed:
- How is social networking affecting the healthcare industry?
- Positive and negative learning from within the industry and from outside.
- “Streamline unstructured innovations – An Oxymoron”: Our Social Networks Strategy aligned to Corporate Strategy
- While social networks promote unstructured interactions amongst individuals, we are aligning our social networks strategy to a larger e-business strategy, linked to overall corporate strategy. We will discuss our e-business vision and objectives and the prioritized role of social networks in achieving our objectives.
- How we are innovating in the socially networked world through the 5 stages of interaction with our customers
- For us to innovate with internal and external customers, we need to go through the various stages of our engagement model through social networks: -Communicate, Engage, Interact , Collaborate, Innovate
- Getting our internal organizations to innovate using social networks: How we areinternally adopting to social networks to increase employee engagement and innovation
- How we are innovating via social networking for engaging employees and re-inventing effective and efficient processes.
5. Our innovations in social networks
- How we are classifying our social networks (Blogs, Health forums, Facebook, Twitter, You Tube, etc.) and their relevance to business objectives
- How are social networks changing the sensitivity of personal data privacy and how will it affect the future of personal health information?
Innovations surrounding the social networks that will help aid the expansion of our health care social networks strategies.