Dr. Winter Mason

Email: [email protected]
  • 2007 Doctorate of Philosophy, Cognitive Science and Social Psychology, Indiana University, Bloomington, IN
  • 1999 Bachelor of Science, Psychology, University of Pittsburgh, Pittsburgh, PA


  • Photo Recommendation Systems
  • Implicit Social Influence
  • Influence in Social Media Networks



2013 to Present: Data Scientist, Facebook
2011 to 2013:  Assistant Professor, Stevens Institute of Technology, Hoboken, NJ
2007 - 2011: Visitng Scientist, Yahoo! Research, New York

Honors & Awards

Journal Publications & Conference Proceedings

  • Kooti, F., Yang, H., Cha, M., Gummadi, K. P. & Mason, W. (2012). The Emergence of Conventions in Online Social Networks. International Conference on Weblogs and Social Media (ICWSM), 2012, Dublin, Ireland. pdf
  • Mason, W. & Suri, S. (2012). A Guide to Behavioral Experiments on Mechanical Turk. Behavior Research Methods, 44(1), 1-23. pdf
  • Mason, W. & Watts, D. J. (2012). Collaborative problem solving in networks. Proceedings of the National Academy of Sciences, 109(3), 764-769. pdf
  • Suri, S., Goldstein, D. G., & Mason, W. (2011). Honesty in an Online Labor Market. Proceedings of the Human Computation (HCOMP) Workshop: AAAI, San Francisco, CA pdf
  • Wu, S., Hofman, J., Mason, W., & Watts, D. J. (2011). Who Says What to Whom on Twitter. International Conference on the World Wide Web (WWW), 2011, Hyderabad, India pdf
  • Bakshy, E., Hofman, J., Mason, W., & Watts, D. J. (2011). Everyone's an Influencer: Quantifying Influence on Twitter ACM International Conference on Web Search and Data Mining (WSDM) pdf
  • Goel, S., Mason, W., & Watts, D. J. (2010). Real and Perceived Attitude Homophily in Social Networks. Journal of Personality and Social Psychology(4), 611-621. pdf
  • De Choudhury, M., Hofman, J., Mason, W. & Watts, D. J. (2010). Inferring "Relevant" Network Structures from Social Communication. International Conference on the World Wide Web (WWW), 2010, Washington, D.C. pdf
  • Mason, W., & Watts, D. J. (2009). Financial Incentives and the "Performance of Crowds". Proceedings of the Human Computation (HCOMP) Workshop: Knowledge Discovery and Data Mining Conference, Paris, France. pdf
  • Mason, W., Jones, A. & Goldstone, R. L. (2008). Propagation of innovations in networked groups. Journal of Experimental Psychology: General, 137(3), 422-433. pdf
  • Queller, S., & Mason, W. (2008). A decision bound categorization approach to the study of subtyping of atypical group members. Social Cognition, 26(1), 66-101. pdf
  • Mason, W., Conrey, F. R., & Smith, E. R. (2007). Situating social influence processes: Dynamic, multidirectional flows of influence within social networks. Personality and Social Psychology Review, 11(3), 279-300. pdf
  • Queller, S., Schell, T. & Mason, W. (2006). A novel view of between-category contrast and within-category assimilation. Journal of Personality and Social Psychology, 91(3), 406-422. pdf

Book Chapters

  • Goldstone, R. L., Roberts, M. E., Mason, W., & Gureckis, T. (2008). Collective search in concrete and abstract spaces. In T. Kugler, C. Smith, and T. Connelly (Eds.) Decision modeling and behavior in uncertain and complex environments. Springer Press. pdf
Grants, Contracts & Funds

NSF Award IIS-1211084, 2012-2015: SoCS: Collaborative Research: Local Community Crowdsourcing of Physical-World Tasks with Myrmex, $219,514 

NSF Award 12-538, 2012-2015: Building Community and Capacity for Data-Intensive Research in the Social, Behavioral, and Economic Sciences and in Education and Human Resources (BCC), $65,339

  • BT 221 Statistics
  • BT 333 Database Management
  • BIA 660 Web Analytics