Organizations are beginning to think differently, act differently, staff differently and ideate differently. Download our free white paper, written by one of our leading faculty experts in organizational behavior, and learn about four key factors driving organizations to innovate, think differently and approach new market opportunities today. Ensure you're equipped to respond, anticipate, lead and succeed in your field. Learn about:

  • The growing importance of the 'front' end of the innovation process
  • How Apple, GE and NutraSweet created game-changing innovations
  • The critical fork in the road companies face when innovating products
  • A surprising new source of innovative ideas
  • Key traits possessed by companies that "win" the innovation game

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